The key component of making any recruitment campaign a success is sourcing the right candidates in which to shortlist & interview from. Sounds obvious, doesn’t it? But if it is so obvious, surely common sense would ensure that the advertising process is fundamental to any recruitment campaign – attracting the right candidates!

You’d of thought… but time & time again we see poorly written adverts written on company websites, job boards, social media & all over the internet. It’s not just employers who are guilty of this – some of the worst we’ve seen have been poorly written adverts by recruitment agencies.

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